Why Doesn’t Exterior Paint Last Very Long?

Exterior paints would last up to 10 years before 1978 because they contained lead and mercury. However, the use of lead in paint was banned in 1978 by the federal government, and the Environmental Protection Agency prohibited the use of mercury in latex paint in 1990 due to health risks.

Today’s Exterior Paints Just Don’t Hold Up!

In today’s market, exterior paints typically only last 3 to 5 years. This brief lifespan is why most painting contractors offer a 1 to 2-year labor warranty. Paint manufacturers have realized that shorter paint cycles are more profitable; this is why the paint industry is a $43 billion dollar industry. Repeat business benefits both manufacturers and repainting contractors. Yet, with the rising costs of paint and labor, frequently repainting your property’s exterior is no longer a viable, cost-effective option.

Siding Was Designed to Prevent Repainting.

Shortened and expensive paint cycles led to the rise of aluminum siding sales from the 1970s to the 1990s. Aluminum was eventually replaced by the cheaper, easier-to-install vinyl siding. Today, Hardie Board and LP Smart Side have become popular siding options. Consumers see siding products as a cost-saving alternative to constant exterior repainting. We also apply Home Shield Coating® to Aluminum Siding, Hardie Board, and LP Smart Side. However, we do not coat Vinyl Siding due to its tendency to shift and exposing the old color at the seams.

How Do I Know It’s Time To Paint?

Depending on the material, the signs are obvious. Cedar Siding will start to peel. Aluminum Siding will discolor and peel in areas. Brick will start to peel and discolor. Hardie Board will also peel and discolor. Just about every building material will discolor and peel. Unfortunately, Stucco absorbs and breaks down the paint but won’t peel. This gives property owners the illusion that the paint is holding up. Stucco isn’t inherently waterproof; the paint finish makes it waterproof. Paint is designed to last 3 to 5 years. So, a stucco house should be repainted within this timeframe to avoid excessive stucco cracks and potential water intrusion.

Addressing Water Intrusion in Florida

Florida insurance companies were inundated with water intrusion claims from properties with stucco walls. These companies have begun issuing repair demand letters, instructing property owners to fix stucco cracks and repaint their properties to maintain insurance coverage. The primary concern is that these cracks, combined with low-quality paint, could lead to water intrusion claims. We have successfully repaired numerous properties, satisfying insurance company requirements. Home Shield Coating® is applied over a surface-penetrating bonding agent (Pink Primer), making it 17 times thicker than standard paint. This creates a rubber-like waterproof membrane over stucco walls, effectively preventing water intrusion.

Home Shield Coating®: A Money Saving Paint Alternative.

Home Shield Coating® was initially developed for use in industrial applications like power plants and military bases, where repainting every 3 to 5 years was impractical. Our application process includes two crucial steps: Part A, our Bonding Agent Primer (Pink Primer), and Part B, our High-Performance Topcoat. When dry, they create a rubber-like waterproof

Why Choose Home Shield Coating®?

• Home Shield Coating® provides 17 times more protection and waterproofing than standard paint and lasts 6 times longer. 

• It offers long-term, durable protection and peace of mind with a permanent coating for your exterior walls. 

• An exceptional return on investment is assured, especially if you plan to reside in your home for more than three years.

A Lasting Solution to Protect Your Property

Embrace the lasting durability of Home Shield Coating®. Enjoy a beautiful, maintenance-free finish that withstands the test of time. Our coating is resilient, flexible, and breathable, offering comprehensive protection for your home. Plus, our 30-Year Transferable Warranty ensures a smart, long-term investment. Are you ready to transform your property? Schedule your free estimate today for a worry-free future!

Why Settle for Less?

Don’t settle for conventional, expensive paint jobs every few years. Choose Home Shield Coating®, a commercial-grade, long-lasting, and cost-saving alternative to standard exterior paint.